STRONG product people: A Complete Guide to Developing Great Product Managers

Are you a product leader looking for advice on how to be certain that every product manager on your team lives up to their full potential? Do you want to make sure your product people are competent, empowered, and inspired, and would you like to know how you can best help them on this journey? If you answered ‘yes’ to any of these questions, then this book is for you!

Buy on Amazon.com

Purchase from Other Retailers

In addition to Amazon, STRONG Product People is available through various other retailers worldwide. Choose the option that best suits your preference:

Foyles (UK): Purchase here
Barnes & Noble (USA): Purchase here
Waterstones (UK): Purchase here
Adlibris (Sweden): Purchase here
Medimops (Germany): Purchase here
Agapea (Spain): Purchase here
LexisNexis (Austria): Purchase here

For readers in Taiwan, the book is available in Traditional Chinese:

Gotop (Taiwan): Purchase here

For bulk orders, please contact us directly at office@petra-wille.de.

The structure of the book

PART I: What Product Managers Do - Define Your Good
PART II: Manage Your Team - Find Your Voice
PART III: Find and Recruit Good Product Managers - Attract the Best People
PART IV: Develop Your Existing Product Team - Train for Excellence
PART V: Create the Right Environment - Build a Great Culture

see the full table of contents

What others say

Marty Cagan

"Petra is an exceptional product leader and discovery coach, and an ideal person to write a book on how to make sure the product managers on your team are competent, inspired and empowered."

Gabrielle Bufrem

"I think we need a handy guide for Head of Products on how to help their product people grow! So happy Petra is writing this book."

Martin Eriksson

"Its not easy to have a clear vision for each individual on a product team when it comes to personal and professional development and you are the manager in charge. Petras book will give guidance and orientation when it comes to people development for product people."

What you will learn from the book

By the end of this book you will understand:

Why you need to focus on the personal development of every product manager - and of the team as a whole - to unlock their full potential.
Why coaching is an important part of your job, and how to do it in the most effective way.
How you can define what a good product manager looks like. (get a sneak preview of this by reading more about the PMwheel)
How you can accurately assess product managers and provide them with valuable, actionable, and helpful feedback on their current performance that will help them perform even better.
Which methods/frameworks you could be using to make sure your product managers learn what they need to know to be more effective - enhancing their people skills.

And you will be able to:

Reflect on your own coaching personality and define their own areas for development.
Efficiently prepare and use one-on-ones as your main coaching tool.

Buy on Amazon